Website Strategy

Ensuring Accessibility and Optimization

Website strategy begins with building a site that meets the needs of your target audience. When a customer finds your website to be easily accessible and easy to navigate, confidence and trust are established. Our strategy is to develop a website that allows visitors to feel that they control the interaction.

Easy-to-use navigation tools that focus on products, services, pricing, and reviews encourage return visitors. We will provide you with a website strategy that meets the needs of a variety of visitors. Whether accessing a site for information, resources, or direct communication, the website we create will offer a call-to-action for everyone who visits.

We employ a mobile-friendly approach to copy and design that won’t detract from the experience for desktop users, but rather increase the number of customers you can reach. We provide tools that help you evaluate the effectiveness of the services and products you offer in this ever-changing world.

Keep it simple: if people cannot find it on your site, they will find it somewhere else.

Website Strategy

Before creating a website, be sure you have a strong vision for what you want your customers to see when they access it. It’s important not only to attract customers but also engage them in a manner that allows them to be in control and find what they need easily. We can help create a comprehensive website strategy that serves as a foundation for your online presence.

Search Engine Optimization

In order to increase the quality of website traffic, SEO creates exposure to your company and brand through organic search results that have the potential to rank your website high on the list. Once the website ranks high in the search, we will help you maintain the quantity of desired traffic in order to convert potential customers. Our team will create strong SEO so customers can find you with ease.

Website Management

We are always at the ready to support your marketing needs. Web management services oversee your website by ensuring it’s updated, fast, and reliable. Our wide range of experts work together to maintain optimization, redesigns, and updates on your website. As your site evolves, we recognize potential obstacles and plan accordingly.

Website Development

While there are many avenues to create an online presence, our experts will help you build an authentic website that your business can call its own. With the internet being the primary method of research, your business deserves to have a webpage that stands out among the competition. Let us help you get started.

"Great web design without functionality is like a sport car with no engine."

- PAUL COOKSON

 

Engage and delight your customers and clients by providing them with an easy to use website experience. With our strategy sessions, we can help move your website to work FOR you.

Please enter your name.
Please enter a message.
Send

Testimonials

"I have used Essential Business Marketing on many different projects and I'm always amazed at their customer service. They have the patience of a saint, I had so many questions and they were so helpful in answering them all. Work always done quickly and well."

  • Ashley Shearer
    Marketing Director, L3.org

"Essential Business Marketing is so great at what they do and have the biggest heart! They work relentlessly until they get your project just the way you want it! Highly recommend!"

  • Lorrie Cormack
    REALTOR