Marketing Planning

Attract Clients – Grow Revenue - Scale the Heights

Transform your target audience into loyal brand supporters and customers. Our marketing team offers you peace of mind in creating business objectives so you can focus on rising to the next level.

Successful marketing ensures reaching the desired audience, engaging them, and leading them to take action. Our main focus is to unearth what gives your buyer personas a compelling reason to connect with you. We will help convert newcomers into loyal customers by helping you create a clear marketing message that will engage and delight.

We create a marketing strategy with clear objectives and measurable goals, allowing you to ensure a future for your business. Cognizant of the fact that plans may change over time, we ensure the marketing strategy is flexible and measurable. Our experienced team will work to communicate your marketing strategy through developing quality messaging that promotes solutions in line with the needs of your audience.

Quality marketing is about appealing to, and connecting with, your audience.

Brand Positioning

More than a tagline or a fancy logo, brand positioning is the strategy used to set your business apart from the rest. Our goal is to help you develop a brand that is different from your competitors, favorable and credible.

Website Strategy

Before you start building out your website, you need to have a solid strategy on what you want your customers to do when they come to your website. Once you have attracted them to your website, you want to engage to them accordingly. We can help create a comprehensive website strategy and you can either have us build a website for you, or do it yourself.

Content Calendar

Once you have a solid marketing plan in place, we can help you construct a content calendar so that the content that you create is cohesive and aligns with your marketing goals. Don't feel like writing the content yourself? We offer a comprehensive suite of content marketing strategies and services.

Buyer Persona Development

We can help you develop semi-fictional representations of your ideal customers, or personas. This will help you align your work goals across your entire business (from sales to service) and result in attracting high-quality customers who you'll be more likely to retain. These personas will also help with your content creation, sales flow and customer retention.

"By failing to plan, you are planning to fail."

- BENJAMIN FRANKLIN

 

Whether you're starting up your business for the first time or taking a step back in your current business to see the big picture, having a solid marketing plan will help you achieve greater results.

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Testimonials

"I have used Essential Business Marketing on many different projects and I'm always amazed at their customer service. They have the patience of a saint, I had so many questions and they were so helpful in answering them all. Work always done quickly and well."

  • Ashley Shearer
    Marketing Director, L3.org

"Essential Business Marketing is so great at what they do and have the biggest heart! They work relentlessly until they get your project just the way you want it! Highly recommend!"

  • Lorrie Cormack
    REALTOR